Skip to main content

06. Commercial Conversations & Negotiation

We strengthen how customer-facing professionals communicate, influence, and negotiate in high-stakes moments: using applied psychology and experiential practice to change real behavior with real customers.

Services: Sales communication training, Customer success & account management workshops, Customer support & service communication training, Negotiation & stakeholder influence programs, Difficult customer conversation labs (with actors)

Typical client problems:

  • “Customer success teams struggle with boundaries, expectations, or pushback”
  • “Support teams avoid escalation or become defensive under pressure”
  • “Negotiations become positional or damage the relationship”
  • “Teams know what to say, but can’t apply it in real customer situations”

Case studies

Discover the stories behind our Brave clients

Explore the challenges they faced and learn how the programs we designed helped their leaders and teams navigate complexity, drive meaningful change, and create lasting impact.

01

Negotiation Skills Training for Healthy Workers’ Customer Success Team

The CSM team at Healthy Workers is made up of diverse personalities, varying levels of expertise, and unique talents. This Negotiation Skills Training is designed to boost their confidence in navigating tough conversations and achieving win-win outcomes, while introducing a shared approach so all team members can speak the same language. Using the Harvard Negotiation Method, participants will learn practical strategies for interest-based negotiation, tailored to client-facing scenarios. The training includes hands-on practice with a professional actor and real-life cases to develop skills in a safe, engaging environment. The goal: to equip the team to tackle challenges with clarity, build stronger client relationships, and negotiate with confidence and impact.

Read the case
02

Challenging Conversations at Bynder

For Bynder we designed a Customer Greatness training for the Customer Support department, combining psychological insight with intensive practice with a professional training actor to make learning concrete and memorable.

Read the case
03

Customer Greatness at Sana Commerce

For Sana Commerce we developed and executed a series of remote challenging customer conversations workshops. Format: Bravely E-learning prior to the workshop, followed by a 3 hour live workshop with Bravely facilitator and actor to apply learnings in challenging customer cases.

Read the case

What you can expect

01

Let's have a call to explore your learning needs, specific wishes & goals: we will then create the right proposal for you.

02

Once approved, we start planning: location, trainers/actors, e-learning accounts, and welcome emails including the baseline survey.

03

Time for action! Enjoy our interactive workshops and training modules.

04

Post-survey, the end email with relevant Bravely material to integrate in your day to day structures. Evaluation report and closing call.